http://www.longtailvideo.com/support/jw-player/jw-player-for-flash-v4/12203/supported-player-embed-methods
http://www.longtailvideo.com/support/jw-player/jw-player-for-flash-v4/19/javascript-example-guide
In cases where a javascript embed method is not possible (e.g. if your CMS does not allow javascript inclusion), the player can be embedded using plain HTML.
There are various combinations of tags for embedding a SWF player:
We recommend using the single <embed> tag. This works in all current-day browsers (including IE6) and provides the shortest codes.
Here is an example embed code that does exactly the same as the SWFObject example above:
<embed flashvars="file=/data/bbb.mp4&autostart=true" allowfullscreen="true"
allowscripaccess="always" id="player1" name="player1" src="player.swf" width="480" height="270" />
As you can see, most of the data of the SWFObject embed is also in here:
loading